Local SEO starts with a healthy website. Before you invest in content or ads, make sure Google can crawl, understand, and trust your site. Use this checklist as a baseline—whether you are in Milwaukee, Madison, or a smaller Wisconsin market.

Crawlability and indexation

Submit sitemap.xml and verify Google Search Console
Ensure robots.txt does not block important pages
Fix 404s and redirect retired URLs with 301s
Use one canonical URL per page (www vs non-www decided)

On-page fundamentals

One clear H1 per page that matches search intent
Unique title tags (50–60 characters) and meta descriptions
Descriptive alt text on content images
Internal links between services, locations, and contact

Local signals

Consistent name, address, and phone across site and Google Business Profile
Dedicated location or service pages for target cities
LocalBusiness schema with correct address and hours
Reviews and photos on your Google Business Profile

Performance

Largest Contentful Paint under 2.5s on mobile
Avoid render-blocking fonts and duplicate CSS
Compress and properly size images
Test with PageSpeed Insights and fix flagged issues

Need help implementing?

Audits are useful only if fixes ship. SJ IT LLC implements technical SEO as part of web development—schema, sitemaps, redirects, and new landing pages included. Request a review through our contact page.